Bolstering: How Does Choice Distort Product Evaluations?
نویسنده
چکیده
We resolve competing explanations for bolstering (dissonance, endowment, pre-choice distortion) in an experiment directly manipulating whether or not a subject freely chooses the evaluated item. We then separately model the effects of pre-choice distortions on selection and on bolstering of an item given that it is chosen, while accounting for endogeneity present in the data. Our results generally support the notion that bolstering is rooted in pre-choice distortion processes.
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